Omaha. Omaha. Omaha. Whenever you travel, do people stare at you blankly when you tell them where you’re from? Or do they ask if you have running water and electricity?
Most people wouldn’t choose to live here, let alone consider Omaha a fashion capital. But most people don’t know how great the good life is.
Fella’s story much like his idol’s, Oscar de la Renta, proves no matter where you start, you can make it anywhere.
“You don’t need to be in these bigger cities to make an impact,” Fella says.
He came to this realization after throwing his first fashion show at 28. It was at a bar. He tells me it wasn’t a cohesive collection, more of an eclectic mix of dresses and pants. A collection of stuff.
It was at that moment he realized his dream was achievable. He started to believe it was possible.
He says: “Before then, I thought there is no way I can make it as a fashion designer in Omaha. I have to move.”
He didn’t end up moving. For the last 15 years, Fella is living his dream of being a fashion designer for the classic woman. He designs couture eventwear for formal occasions, weddings and costumes. He aspires to design one-of-a-kind, well-made garments.
Throughout Fella’s work you see he uses color well. He plays with trim, mixes prints and incorporates hand-beaded embellishments on a canvas of silk linens. His designs have a very feminine, sophisticated aura to them.
Fella releases at least one collection every year. In addition to his runway looks, he creates custom pieces starting at $250. Whether you want to stand out on the streets of Paris or right here in Omaha, a custom piece ensures nobody will be wearing the same thing as you.
“It’s a mixture of cocktailwear, a few of your not so typical evening gowns, and separates,” he says.
In the last five years, Fella did a significant amount of traveling to the Caribbean Islands. He tells me it’s the best way to get inspired, otherwise, you get bored staying in one place too long.
“I believe there is a lot of ugliness in this world, and I would like to create something that is beautiful,” he says. “For some reason, the whole island culture down there, how laid back it is, intrigues me.”
The effortless, brightly-colored flowing dresses of the Caribbean are influencing the designs he’s creating now. He tells me creativity becomes something you have to do.
By sharing his designs with others, Fella hopes he can bring people a little bit of happiness and elevate their mood. It’s how he plans on making the world a better and beautiful place. All right here in Omaha.
Photo source: Light Illusions Photography
Founded in October 2015, Wardrobe Concept's mission is to share that moment when your outfit comes together so perfectly that you’re turning heads. My wish is that you gain the inspiration to embrace and express who you are through your style, every day. Wardrobe Concept is based in Omaha, Neb.