A quote from Tim Hiller, former American football collegiate quarterback and author of the book Strive, says, "Don't compare your beginning to someone else's middle, or your middle to someone else's end."
Aubrey Sookram, designer and founder of Markoos Modern Design, was at the beginning of her entrepreneurial venture six and a half years ago. As she works her way towards the middle, a mother of three girls and one boy, Aubrey blends her passion for children and fashion into a career.
After graduating a semester early from the University of Nebraska – Lincoln in 2006, Aubrey applied her marketing, merchandising and fashion design degree as a buyer for Oriental Trading Company. She was also the marketing director of Agency 89 prior to starting her company.
As a new business owner, Aubrey recorded 400 percent in sales growth her first four years. The Markoos Modern Design aesthetic is a little bit spunky and uses standout colors exceptionally well. A huge emphasis is placed on the extended-wear comfort of the clothes.
"It is all about kids being kids,” she says. “Having fun, making a mess, climbing trees and riding bikes.”
With a strong social media presence of more than 11,000 subscribers, Aubrey is on the pulse of pop culture, current trends and seasonal influences.
She makes all her garments in-house and each piece is built to last with fine fabric and quality construction.
“I love creating and making things,” she says. “I love going shopping and putting looks together. It makes people really happy especially with kids’ clothes.”
She releases a cohesive three-look collection every week in extremely limited quantities. New designs are offered each week and are available to order for a limited time.
Weekly collections are especially popular for families with multiple children. The outfits are designed to be complimentary for events, weddings and even family photos.
“I want my clothing to play a part in a happy childhood. Memories made and shared as the clothing is passed on."
Aubrey is showing a 15-piece holiday collection tomorrow at Fashion Gala Events 2nd Annual Show, get your tickets here. Expect traditional Christmas colors like red, gold and black with only a touch of green. Gold sequins, red stripes and reindeer accents give holiday clothing a much needed updated.
After the holidays, Aubrey plans to focus on growing her online presence and increasing traffic to her website. When I asked if she will ever open a brick and mortar, she told me she sees it functioning as a small shop with a design studio.
A major difference to the small space in her basement where her business used to live not long ago. Her advice for anyone starting out is to:
“Be patient and stay at it. It’s hard. Anything that’s a visual product or something that people feel in touch with, they will be critical. Listen to what they have say but don’t take it to heart.”
How easily we forget that it’s not catastrophic if someone doesn’t like what you produce because we all have different tastes. Stick to what you love and find people who appreciate the viewpoint you’re offering. And remember, never compare yourself to someone’s middle when you haven’t entered the race.
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Founded in October 2015, Wardrobe Concept's mission is to share that moment when your outfit comes together so perfectly that you’re turning heads. My wish is that you gain the inspiration to embrace and express who you are through your style, every day. Wardrobe Concept is based in Omaha, Neb.